In 2018, Sarah Jenkins was a freelance graphic designer working for three different clients simultaneously. She was brilliant at her craft, but terrible at managing her time. She spent her days drowning in sticky notes, losing track of invoices, and feeling guilty every time she looked at her phone.

On a particularly chaotic Tuesday night, she grabbed a blank notebook and started sketching. She wanted a planner that didn't feel like a chore. She wanted something that would ask her how she was feeling, not just what she needed to do. She wanted to feel good about her work, not just get it done.

That notebook became Vitalux. Sarah spent the next year coding the first version in her living room, fueled by determination and way too much espresso. Today, that simple idea has helped thousands of people find their rhythm.